Adware typically comes with free software. It's not hidden but
it's not openly mentioned either. Most Adware is legally installed when a
user accepts the "User License Agreement" which is part of the
installation process for a program.
Once installed, Adware collects advertising banners known as PopUps.
- As a user surfs the internet, these banners are downloaded in the
background and stored on the users hard drive (note, this is a
double whammy as it also slows down your browsing speed).
- These banners are then displayed on your monitor at random periods
of the day.
- A victim of Adware programs does not even have to be connected to
the Internet to get a "PopUp" banner.
- Adware programs also monitor your web usage and upload that
information to the programmer.
- The programmers then "Taylor" their advertising based on your web
surfing habits.
- Victims of Adware often report leaving their computer unattended
(turned on but not connected) and returning only to find as many as 50
PopUp Banners being displayed.
- The primary reason people write Adware programs is to gather and
sell Marketing Profiles. These Profiles are extremely valuable and
are hot commodities in the business world today.
Here are some of the types of information an Adware program might
collect is:
- What sites do you visit?
- Do you like knits or silks?
- What is your favorite color?
- Do you shop on line?
- What kind of car are you shopping for?
- The type of Credit Card do you use (possibly it's number)
- Your email address (so they can send you SPAM)
- Your friends email address (so they can send them SPAM)
- Your home phone number so they can call you.
- Anything else of commercial value.
Because of it's invasive and often undetected behavior, today's Adware
could also be considered as a minor form of Spyware.
The Team